A small-town community centre is getting a hand up from the agricultural community that surrounds it.
BASF’s Community Challenge called on InVigor hybrid canola growers to nominate a local organization or initiative for the chance to receive one of eight $5,000 donations, with an additional $25,000 grand prize award in celebration of InVigor hybrid canola’s 25th anniversary season.
The nearby community of Lyalta was one of the communities that received a $5,000 donation after being nominated by Tim McCollister.
The winning recipients were selected by random draw and now the Lyalta Community Club is $5,000 richer.
“It was one of the ways we wanted to thank our customers for being great customers, so it sort of spawned in this idea of really noticing that Western Canadian farmers are pillars of their communities,” explained Nicole McAuley, Head of Communications and Public Affairs for BASF Canada Agricultural Solutions. “They care deeply about those communities, and we wanted to make sure that we're partnering with them in the communities where our employees live and work.”
Funding received through the program will support the above organizations in continuing to provide important services and resources to their citizens.
“I grew up in a small town, and I still live in a small town so I certainly see how these dollars can really impact a local community. I'm really happy and proud of this program.”