The construction on the Third Avenue has slowed business down in downtown Strathmore. Marlene Risdon, owner of the Rack on 3rd and many of the other business on the strip have teamed up with the Town of Strathmore to launch the 3rd Avenue Rewards Basket Goodies. Shop at five of the local third avenue shops to collect the stamps and enter the draw. It seems simple but despite their efforts, the campaign has done little to bolster overall business. Risdon hopes things turn around with the grand opening of the avenue on August 23 that will run in conjunction with the Strathmore Night Market.