The Quebec Cattle Producers Federation has filed a complaint against Beyond Meat through the Canadian Food Inspection Agency.

They say the advertising of the Company's vegan products as "plant-based meat" is misleading and against regulations.

The California-based company has been gaining awareness through its A&W burger and recently announced its products will be appearing on Canadian grocery store shelves.

Tim Hortons has also said it will be introducing Beyond Meat to its menu.

Canadian Cattlemen's Association (CCA) Senior Manager of Government and International Relations, Fawn Jackson, says they share the concerns of their Quebec producers.

She says the Food and Drug Regulations and Safe Food for Canadians Regulations both have definitions of meat connecting the term to a product which comes from an animal carcass.

"We would like to make sure everybody is following the current rules and regulations that exist in Canada," she said.

Jackson adds it's all part of an international movement for consistency in naming products.

"A label is the first indicator in understanding the nutritional quality of a food. It's also really important in the realm of international trade and research, so there is no confusion about what a product is and what it isn't."

She says labeling and nomenclature also play an important role in knowing how the food was produced.

The CCA says they're working with their American counterpart, the National Cattlemen's Beef Association, on the need for a consistent approach and predictable rules surrounding the labeling of meat products with other international bodies.