The Barley Council of Canada (BCC) has announced that it will undergo a strategic realignment to better serve the barley industry which will be effective August 1, 2019.

“Over the past few months, we have engaged in a comprehensive review of the roles and responsibilities of our partners in the value chain,” said BCC Chair Zenneth Faye. “As a result of this, we have concluded that our industry would benefit from greater synergies with Cereals Canada, the Canadian Malting Barley Technical Centre (CMBTC), and the Brewing and Malting Barley Research Institute (BMBRI).”

These synergies will include a full-scale collaboration on the delivery of services and sharing of resources operationally in order to maximize the financial contributions of the value chain.

Additional details on this exciting development will be made available in the coming weeks.

 

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